Every December, holiday marketing becomes a one-note symphony of red and green. But the season doesn’t look like that in every home. For many, it’s blue and gold. Ivory and burnt orange. Quiet whites and desert hues.
At Valspar, we saw a chance to let color speak, not just to style, but to culture. So we created a minimalist campaign where paint chips told the story, honoring Hanukkah, Christmas, and Three Kings Day through intentional palettes, not tired tropes.
No copy. No ornaments. Just design that made people feel seen.
The campaign ran across print and social, earning praise for its restraint and quiet emotional clarity.
Because true inclusivity isn’t loud. It’s considered.
Role: CD / Copywriter
