SANTA vs THREE KINGS
Santa has always owned the season. But not the full story.
To challenge the cultural default of holiday advertising, we sparked a playful rivalry between two beloved traditions,
Christmas and Three Kings Day, by staging a televised showdown between Santa Claus and the Reyes Magos.
Humorous, heartfelt, and rooted in real cultural tension, “Santa vs Three Kings” flipped a familiar icon into a conversation-starter for millions of Latino families. Broadcast nationally in both English and Spanish, the campaign didn’t just entertain, it made people feel seen. Because when the work reflects your world, it means more. Even during the holidays.
Role: CD / Copywriter
