“I didn’t get into this business
to color inside the lines.
I didn’t get into advertising to play it safe.
I got in to challenge what it could be.
To fight for ideas that don’t whisper, but roar.
That make people feel something. Do something.
Remember something.
For over 30 years, I’ve created and led work that doesn’t
just check boxes. It connects. To culture. To people. To something deeper than a KPI.
I don’t believe in separating ‘general market’ from ‘multicultural.”
Human ideas are born from culture.
Rooted in truth. Sharpened by perspective.
And made unforgettable when developed with respect,
not assumptions.
But truth can be uncomfortable.
Culture can challenge the status quo.
And bold ideas, the ones with edge, heart, or honesty,
don’t always land easy in the room.
I’ve seen the best ideas die before they had a chance.
Not because they weren’t smart, or strategic.
But because they made someone uncomfortable.
Here’s the truth:
If the work doesn’t scare you a little,
or make you uncomfortable,
it’s probably not strong enough.
That’s why I build teams that don’t flinch at fear.
Teams that are hungry. Curious. Brave.
That see discomfort not as a stop sign, but a signal.
That know fear isn’t failure, it’s fuel.
And that being the only one in the room with a different lens
isn’t a liability, but a superpower.
I’m not here to decorate culture.
I’m here to shape it.
To champion truth over polish.
To push past what’s expected in pursuit of what’s unforgettable.
Advertising doesn’t need more content.
It needs conviction.
The kind that earns trust, and leads brands somewhere braver.
That shouldn’t be rare.
That should be the standard.”
