Unfiltered — MARTIN SERRA

Culture-led creative. Business-growth minded.

Protect the Bold: Why Playing It Safe Is Killing Creativity

Protect the Bold: Why Playing It Safe Is Killing Creativity

MSCApril 29, 2025

AI Won’t Replace Your Creativity, But It Might Replace Your Excuses

AI Won’t Replace Your Creativity, But It Might Replace Your Excuses

MSCNovember 20, 2024

From Hyper Tokenism to True Connection: Crafting Authentic and Inclusive Campaigns

From Hyper Tokenism to True Connection: Crafting Authentic and Inclusive Campaigns

MSCOctober 23, 2024

Multicultural Marketing Is Not a Department. It’s a Responsibility.

Multicultural Marketing Is Not a Department. It’s a Responsibility.

MSCAugust 14, 2024

This Isn’t a Story About Wokeness. It’s a Story About Weakness.

This Isn’t a Story About Wokeness. It’s a Story About Weakness.

MSCApril 27, 2023