Tombstone had become a forgotten pizza brand, especially among students and younger audiences looking for fast, no-fuss meals. To bring it back, we leaned into a primal truth: when you're hungry, you don’t overthink. You go for what’s closest, hottest, and easiest.
Easy Meal reintroduced Tombstone through a series of bold and surreal visuals. The message? When survival’s the goal, easy wins. It wasn’t about laziness. It was all about instinct. And for hungry college kids, Tombstone became the smartest move in the freezer, fast, ready, and brutally simple. Tombstone. Dinner, Simplified.
Role: CD / Copywriter
